It’s getting tougher to make money in trucking: with equipment prices increasing, good drivers harder to find, and fuel prices challenging everyone; but the ability to run a trucking company effectively need not be left to chance. This is the time when technology must merge with management into an efficient operating process. The following discussion outlines the areas that are required to be successful in today’s trucking environment. We will also examine some of the key performance indicators (KPI’s) that can be very useful for successfully managing a trucking company.